[
 {
  "role": "Producer / Agent",
  "slug": "producer-agent",
  "id": "producer-agent-1",
  "title": "Cold Prospecting Email by Industry",
  "use": "Open a conversation with a commercial prospect in a specific industry.",
  "prompt": "You are an experienced commercial insurance producer. Write a 120-word cold email to a [job title] at a [industry] business with about [employee count] employees in [city/state]. Reference one realistic risk this industry faces ([e.g., cyber, liability, workers' comp]) without fear-mongering. Offer a 15-minute coverage review. Tone: [friendly/professional]. Give 3 subject line options. Do not promise pricing or coverage.",
  "tip": "Personalize the first line yourself with something real about the prospect.",
  "free": true,
  "eo": false,
  "locked": false
 },
 {
  "role": "Producer / Agent",
  "slug": "producer-agent",
  "id": "producer-agent-2",
  "title": "Renewal Review Talking Points",
  "use": "Prepare for a renewal meeting with an existing client.",
  "prompt": "Act as a senior account executive. Using this anonymized renewal summary: [paste summary: lines of coverage, expiring vs renewal premium, changes in limits/deductibles, claims count], create: 1) a 5-bullet plain-English summary for the client, 2) the 3 most likely client questions with suggested answers, 3) coverage gaps worth discussing, 4) a closing next step. Flag anything that needs underwriter confirmation.",
  "tip": "Strip client names and policy numbers before pasting.",
  "free": true,
  "eo": true,
  "locked": false
 },
 {
  "role": "Producer / Agent",
  "slug": "producer-agent",
  "id": "producer-agent-3",
  "title": "Cross-Sell Opportunity Finder",
  "use": "Spot account-rounding opportunities in a book segment.",
  "prompt": "Here is an anonymized list of a client's current policies: [list lines, limits, carriers' type]. Client profile: [industry, revenue band, employees, owns/leases property, vehicles]. Identify up to 5 coverages they may be missing (e.g., umbrella, cyber, EPLI, inland marine), explain why each could matter for this profile in one sentence, and rank them by likely relevance. Phrase as questions to ask, not recommendations.",
  "tip": "Use the output as a conversation guide, not advice.",
  "free": true,
  "eo": true,
  "locked": false
 },
 {
  "role": "Producer / Agent",
  "slug": "producer-agent",
  "id": "producer-agent-4",
  "title": "Objection Handling Coach",
  "use": "Practice responses to common sales objections.",
  "prompt": "Role-play as a skeptical [personal lines/commercial] prospect who says: \"[objection, e.g., 'My premium is chea\u2026",
  "tip": "Do this before a big week of calls; 10 minutes is enough.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Producer / Agent",
  "slug": "producer-agent",
  "id": "producer-agent-5",
  "title": "LinkedIn Post from a Claim Story",
  "use": "Turn a real (anonymized) lesson into a social post.",
  "prompt": "Write a LinkedIn post (under 180 words) for an insurance agent based on this anonymized scenario: [what happen\u2026",
  "tip": "Get client permission even for anonymized stories if they could be recognized.",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "Producer / Agent",
  "slug": "producer-agent",
  "id": "producer-agent-6",
  "title": "Discovery Call Question List",
  "use": "Run a thorough first meeting with a new commercial prospect.",
  "prompt": "Create a discovery call guide for a [industry] business. Group 20 questions into: operations, people, property\u2026",
  "tip": "Send a short version to the prospect beforehand so they bring documents.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Producer / Agent",
  "slug": "producer-agent",
  "id": "producer-agent-7",
  "title": "Proposal Executive Summary",
  "use": "Write the first page of a coverage proposal.",
  "prompt": "Write a one-page executive summary for an insurance proposal to [anonymized client description]. Inputs: [reco\u2026",
  "tip": "Have your account manager verify every number against the quotes.",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "Producer / Agent",
  "slug": "producer-agent",
  "id": "producer-agent-8",
  "title": "Follow-Up Sequence After Quote",
  "use": "Keep a quoted prospect warm without being pushy.",
  "prompt": "Write a 4-touch follow-up sequence (email, email, short text, final email) over [number] days for a prospect w\u2026",
  "tip": "Log each touch in your AMS so the CSR knows the status.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Producer / Agent",
  "slug": "producer-agent",
  "id": "producer-agent-9",
  "title": "Referral Ask Script",
  "use": "Ask happy clients for referrals naturally.",
  "prompt": "Write 3 short referral-ask scripts for an agent: one in-person after a renewal, one by email, one by text. Cli\u2026",
  "tip": "Check your state's rules on referral incentives before offering any.",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "Producer / Agent",
  "slug": "producer-agent",
  "id": "producer-agent-10",
  "title": "Weekly Pipeline Prioritizer",
  "use": "Decide where to spend sales time this week.",
  "prompt": "Here is my anonymized pipeline: [list: prospect code, line, est. premium, stage, X-date, last touch]. Rank the\u2026",
  "tip": "Paste from a spreadsheet export with codes, not names.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "CSR / Account Manager",
  "slug": "csr-account-manager",
  "id": "csr-account-manager-1",
  "title": "COI Request Response",
  "use": "Reply to a certificate of insurance request quickly and accurately.",
  "prompt": "You are a CSR at an insurance agency. Draft a reply to this COI request: [paste request with names removed]. Confirm what we need: certificate holder name/address, any additional insured or waiver requirements, project/contract details. State that endorsements like additional insured must be confirmed on the policy before we can show them. Friendly, under 120 words.",
  "tip": "Never add AI/WOS wording to a certificate unless the policy supports it.",
  "free": true,
  "eo": true,
  "locked": false
 },
 {
  "role": "CSR / Account Manager",
  "slug": "csr-account-manager",
  "id": "csr-account-manager-2",
  "title": "Endorsement Request Intake Checklist",
  "use": "Gather everything needed for a policy change in one go.",
  "prompt": "Create an intake checklist for a [type of change, e.g., add vehicle / add location / change named insured] on a [line of business] policy. List required info, documents, effective date questions, and what to tell the client about premium impact and confirmation timing. Format as a checklist I can send to the client.",
  "tip": "Save versions per change type as reusable templates.",
  "free": true,
  "eo": true,
  "locked": false
 },
 {
  "role": "CSR / Account Manager",
  "slug": "csr-account-manager",
  "id": "csr-account-manager-3",
  "title": "Plain-English Policy Explainer",
  "use": "Explain a coverage concept to a confused client.",
  "prompt": "Explain [coverage concept, e.g., 'actual cash value vs replacement cost' or 'coinsurance'] to a client with no insurance background. Use one everyday example, under 150 words, and end with: 'Your specific policy terms control; let's review your declarations together.'",
  "tip": "Always tie it back to the actual policy wording.",
  "free": true,
  "eo": true,
  "locked": false
 },
 {
  "role": "CSR / Account Manager",
  "slug": "csr-account-manager",
  "id": "csr-account-manager-4",
  "title": "Difficult Client Email De-Escalation",
  "use": "Respond calmly to an upset client.",
  "prompt": "Rewrite my draft reply to an upset client so it is calm, empathetic and solution-focused. Client's complaint (\u2026",
  "tip": "Read it aloud before sending.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "CSR / Account Manager",
  "slug": "csr-account-manager",
  "id": "csr-account-manager-5",
  "title": "Renewal Information Request",
  "use": "Collect renewal underwriting info early.",
  "prompt": "Write a renewal information request email for a [industry] commercial client renewing on [date]. Ask for updat\u2026",
  "tip": "Send 90-120 days out for commercial accounts.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "CSR / Account Manager",
  "slug": "csr-account-manager",
  "id": "csr-account-manager-6",
  "title": "Call Notes to AMS Activity",
  "use": "Turn messy call notes into a clean file note.",
  "prompt": "Convert these rough call notes into a professional AMS activity note: [paste notes, no PII]. Format: Date, Con\u2026",
  "tip": "Good notes are your best E&O defense.",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "CSR / Account Manager",
  "slug": "csr-account-manager",
  "id": "csr-account-manager-7",
  "title": "Payment / Non-Pay Notice Reminder",
  "use": "Gently warn a client about a pending cancellation.",
  "prompt": "Write a polite but clear message to a client whose [line] policy has a pending cancellation for non-payment ef\u2026",
  "tip": "Confirm the exact cancellation date with the carrier notice first.",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "CSR / Account Manager",
  "slug": "csr-account-manager",
  "id": "csr-account-manager-8",
  "title": "Claims Handoff Message",
  "use": "Help a client report a claim and set expectations.",
  "prompt": "Write a message to a client who just told us about a [type of loss]. Include: how to report to the carrier ([p\u2026",
  "tip": "Never tell a client a claim 'will be covered'.",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "CSR / Account Manager",
  "slug": "csr-account-manager",
  "id": "csr-account-manager-9",
  "title": "Daily Task Prioritizer",
  "use": "Plan a crowded service day.",
  "prompt": "Here are my tasks today: [list with due dates and client codes]. Sort into: must-do today, can schedule, deleg\u2026",
  "tip": "Re-run it after lunch.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "CSR / Account Manager",
  "slug": "csr-account-manager",
  "id": "csr-account-manager-10",
  "title": "Remarket Summary for Client",
  "use": "Explain remarketing results.",
  "prompt": "Summarize these anonymized remarketing results for a client: [carriers approached generically, quoted/declined\u2026",
  "tip": "Include declinations; clients value knowing you shopped broadly.",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "Underwriting Assistant",
  "slug": "underwriting-assistant",
  "id": "underwriting-assistant-1",
  "title": "Submission Summary",
  "use": "Summarize a new business submission for an underwriter.",
  "prompt": "Summarize this anonymized submission for an underwriter: [paste ACORD/narrative details]. Output: business description, operations, exposures (property, liability, auto, WC), loss history, notable risks, missing information, and questions for the producer. Use bullet points. Do not make an underwriting decision.",
  "tip": "Missing info list saves a back-and-forth email cycle.",
  "free": true,
  "eo": false,
  "locked": false
 },
 {
  "role": "Underwriting Assistant",
  "slug": "underwriting-assistant",
  "id": "underwriting-assistant-2",
  "title": "Missing Information Request",
  "use": "Ask the producer/agent for what's missing.",
  "prompt": "Draft an email to a producer asking for missing items on submission [internal ref]. Missing: [list]. Explain briefly why each item matters for underwriting, set a reply date of [date], and keep it under 140 words.",
  "tip": "Batch all questions in one email.",
  "free": true,
  "eo": false,
  "locked": false
 },
 {
  "role": "Underwriting Assistant",
  "slug": "underwriting-assistant",
  "id": "underwriting-assistant-3",
  "title": "Loss Run Analyzer",
  "use": "Spot trends in loss history.",
  "prompt": "Analyze these anonymized loss runs: [paste table: date, type, paid, reserved, status]. Report: frequency and severity by year and type, open claims, large losses, trends, and questions to ask about corrective actions. Show your calculations.",
  "tip": "Double-check totals; AI math can be wrong.",
  "free": true,
  "eo": false,
  "locked": false
 },
 {
  "role": "Underwriting Assistant",
  "slug": "underwriting-assistant",
  "id": "underwriting-assistant-4",
  "title": "Risk Narrative Writer",
  "use": "Turn notes into a clear risk narrative.",
  "prompt": "Write a 250-word underwriting risk narrative from these notes: [operations, years in business, management expe\u2026",
  "tip": "Facts only; no embellishment.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Underwriting Assistant",
  "slug": "underwriting-assistant",
  "id": "underwriting-assistant-5",
  "title": "Class Code Sanity Check",
  "use": "Get a second look at class/description fit.",
  "prompt": "Given this operations description: [paste], list possible [GL/WC] classification descriptions that might apply\u2026",
  "tip": "Treat as brainstorming; verify in the official manual.",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "Underwriting Assistant",
  "slug": "underwriting-assistant",
  "id": "underwriting-assistant-6",
  "title": "Guideline Comparison",
  "use": "Check a risk against appetite guidelines.",
  "prompt": "Here is our appetite/guideline summary: [paste]. Here is the risk: [paste anonymized]. List where the risk fit\u2026",
  "tip": "Keep guideline docs in an approved internal tool.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Underwriting Assistant",
  "slug": "underwriting-assistant",
  "id": "underwriting-assistant-7",
  "title": "Inspection Report Digest",
  "use": "Pull key items from a loss control report.",
  "prompt": "Summarize this inspection report: [paste]. Output: overall condition, critical recommendations, recommended-bu\u2026",
  "tip": "Recommendations need underwriter sign-off before sending.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Underwriting Assistant",
  "slug": "underwriting-assistant",
  "id": "underwriting-assistant-8",
  "title": "Quote Letter Draft",
  "use": "Draft a quote/indication cover note.",
  "prompt": "Draft a quote cover note for [line] with: premium [amount], limits [list], key subjectivities [list], exclusio\u2026",
  "tip": "Subjectivities are where E&O issues hide; be explicit.",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "Underwriting Assistant",
  "slug": "underwriting-assistant",
  "id": "underwriting-assistant-9",
  "title": "Exposure Change Calculator Explainer",
  "use": "Explain a premium change from exposure updates.",
  "prompt": "Explain why premium changed from [old] to [new] given exposure changes [payroll/revenue/units old vs new] and \u2026",
  "tip": "Verify the rate math with the rating worksheet.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Underwriting Assistant",
  "slug": "underwriting-assistant",
  "id": "underwriting-assistant-10",
  "title": "Renewal Pre-Review Checklist",
  "use": "Prep a renewal file early.",
  "prompt": "Create a renewal pre-review checklist for a [line] account in [industry]: items to update, loss runs to order,\u2026",
  "tip": "Start 120 days out on larger accounts.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Claims",
  "slug": "claims",
  "id": "claims-1",
  "title": "First Notice of Loss Intake Script",
  "use": "Gather complete FNOL info on the first call.",
  "prompt": "Create a FNOL intake script for a [type of loss: auto/property/liability/WC] claim. Include: empathetic opener, required facts (date, time, location, description, parties, injuries, police report, photos), safety and mitigation questions, and a closing that explains next steps and that the carrier determines coverage.",
  "tip": "Use the same script every time for consistency.",
  "free": true,
  "eo": true,
  "locked": false
 },
 {
  "role": "Claims",
  "slug": "claims",
  "id": "claims-2",
  "title": "Claim Status Update to Client",
  "use": "Keep a claimant informed.",
  "prompt": "Write a claim status update to a client: claim stage [stage], what's happened [summary], what's pending [items], expected next step [step/date if known]. Warm, honest about uncertainty, under 120 words. Don't speculate on outcome.",
  "tip": "Proactive updates prevent angry calls.",
  "free": true,
  "eo": true,
  "locked": false
 },
 {
  "role": "Claims",
  "slug": "claims",
  "id": "claims-3",
  "title": "Claim Documentation Checklist",
  "use": "Tell a client what to gather.",
  "prompt": "Create a document checklist for a [type of loss] claim: photos, receipts, estimates, reports, inventory, medical (if applicable). Group by priority and explain each in one line.",
  "tip": "Send it the same day the claim is reported.",
  "free": true,
  "eo": false,
  "locked": false
 },
 {
  "role": "Claims",
  "slug": "claims",
  "id": "claims-4",
  "title": "Claim Timeline Builder",
  "use": "Organize a messy claim file.",
  "prompt": "Build a chronological timeline from these anonymized notes/emails: [paste]. Columns: date, event, party, sourc\u2026",
  "tip": "Great before escalation calls.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Claims",
  "slug": "claims",
  "id": "claims-5",
  "title": "Escalation Email to Carrier",
  "use": "Push a stalled claim professionally.",
  "prompt": "Draft a professional escalation email to a carrier claims supervisor about claim [internal ref], stalled since\u2026",
  "tip": "Copy your agency principal on serious delays.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Claims",
  "slug": "claims",
  "id": "claims-6",
  "title": "Denial Letter Plain-English Explainer",
  "use": "Help a client understand a denial letter.",
  "prompt": "Explain this denial letter in plain English for a client: [paste redacted letter]. Summarize the reason cited,\u2026",
  "tip": "A licensed person should review before sending.",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "Claims",
  "slug": "claims",
  "id": "claims-7",
  "title": "Subrogation Notice Summary",
  "use": "Explain subrogation to a client.",
  "prompt": "Explain subrogation to a client in under 120 words in context of [situation], including how deductible recover\u2026",
  "tip": "",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Claims",
  "slug": "claims",
  "id": "claims-8",
  "title": "Large Loss Mitigation Checklist",
  "use": "Guide a client in the first 48 hours after a big loss.",
  "prompt": "Create a first-48-hours checklist for a commercial client after a [fire/water/storm] loss: safety, securing pr\u2026",
  "tip": "Pre-share with clients before hurricane season in Florida.",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "Claims",
  "slug": "claims",
  "id": "claims-9",
  "title": "Claims Trend Report",
  "use": "Summarize agency claim activity for leadership.",
  "prompt": "From this anonymized claim list [paste], produce a monthly claims summary: counts by line and type, average da\u2026",
  "tip": "",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Claims",
  "slug": "claims",
  "id": "claims-10",
  "title": "Adjuster Call Prep",
  "use": "Prepare questions for an adjuster call.",
  "prompt": "I'm calling the adjuster on claim [ref]. Context: [summary]. Generate a prioritized list of 8 questions, what \u2026",
  "tip": "",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Office Manager / Operations",
  "slug": "office-manager-operations",
  "id": "office-manager-operations-1",
  "title": "SOP Writer",
  "use": "Turn a process into a clear standard operating procedure.",
  "prompt": "Write an SOP for [process, e.g., processing a new commercial account]. Include: purpose, owner, tools used [AMS, email, etc.], step-by-step instructions numbered, checkpoints, common mistakes, and E&O documentation requirements. Keep each step one action.",
  "tip": "Have the person who does the task review it.",
  "free": true,
  "eo": true,
  "locked": false
 },
 {
  "role": "Office Manager / Operations",
  "slug": "office-manager-operations",
  "id": "office-manager-operations-2",
  "title": "New Hire Onboarding Plan",
  "use": "Onboard a new team member for their first 30 days.",
  "prompt": "Create a 30-day onboarding plan for a new [role] at an insurance agency. Week-by-week: systems access, licensing/CE checks, shadowing, training topics, first solo tasks, and check-ins. Output a checklist plus a welcome email.",
  "tip": "Assign a buddy for week one.",
  "free": true,
  "eo": false,
  "locked": false
 },
 {
  "role": "Office Manager / Operations",
  "slug": "office-manager-operations",
  "id": "office-manager-operations-3",
  "title": "Meeting Agenda & Recap",
  "use": "Run shorter team meetings.",
  "prompt": "Create a 30-minute agenda for our [weekly team] meeting covering: [topics]. After, convert these notes [paste] into a recap with decisions, action items (owner/date) and open questions.",
  "tip": "",
  "free": true,
  "eo": false,
  "locked": false
 },
 {
  "role": "Office Manager / Operations",
  "slug": "office-manager-operations",
  "id": "office-manager-operations-4",
  "title": "Vendor Comparison",
  "use": "Compare software or service vendors.",
  "prompt": "Compare these vendors for [need, e.g., phone system/AMS add-on]: [paste features/pricing]. Build a table on co\u2026",
  "tip": "Ask vendors about data security and where client data is stored.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Office Manager / Operations",
  "slug": "office-manager-operations",
  "id": "office-manager-operations-5",
  "title": "AI Usage Policy Draft",
  "use": "Set rules for staff using AI tools.",
  "prompt": "Draft a one-page AI acceptable-use policy for a [size] insurance agency. Cover: approved tools, prohibited dat\u2026",
  "tip": "Pair it with a 15-minute staff training.",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "Office Manager / Operations",
  "slug": "office-manager-operations",
  "id": "office-manager-operations-6",
  "title": "Workflow Bottleneck Finder",
  "use": "Find where work gets stuck.",
  "prompt": "Here's how [process] works today: [steps, who, average time]. Identify bottlenecks, redundant steps, and autom\u2026",
  "tip": "",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Office Manager / Operations",
  "slug": "office-manager-operations",
  "id": "office-manager-operations-7",
  "title": "Licensing & CE Tracker",
  "use": "Track licenses and continuing education.",
  "prompt": "Create a tracking table template for agency staff licenses: name, role, state(s), license type, number (intern\u2026",
  "tip": "Keep this in an internal system, not a public AI chat.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Office Manager / Operations",
  "slug": "office-manager-operations",
  "id": "office-manager-operations-8",
  "title": "Staff Announcement",
  "use": "Communicate changes clearly.",
  "prompt": "Write a staff announcement about [change]. Explain what's changing, why, when, what each role needs to do, and\u2026",
  "tip": "",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Office Manager / Operations",
  "slug": "office-manager-operations",
  "id": "office-manager-operations-9",
  "title": "Monthly Ops Report",
  "use": "Report operations metrics to the principal.",
  "prompt": "Turn these metrics [new business count, renewals, retention %, service tickets, turnaround times] into a one-p\u2026",
  "tip": "",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Office Manager / Operations",
  "slug": "office-manager-operations",
  "id": "office-manager-operations-10",
  "title": "Hurricane Season Readiness Plan",
  "use": "Prep the office for business continuity.",
  "prompt": "Draft a business continuity checklist for an insurance agency in [Tampa, FL] for hurricane season: remote work\u2026",
  "tip": "Test the plan in May.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Marketing",
  "slug": "marketing",
  "id": "marketing-1",
  "title": "Monthly Content Calendar",
  "use": "Plan a month of social content.",
  "prompt": "Create a 4-week content calendar for an insurance agency targeting [audience] in [city]. 3 posts/week across [platforms]. Mix: education, local community, team spotlight, client tips, and one soft CTA per week. Include post ideas and hooks.",
  "tip": "",
  "free": true,
  "eo": false,
  "locked": false
 },
 {
  "role": "Marketing",
  "slug": "marketing",
  "id": "marketing-2",
  "title": "Client Newsletter",
  "use": "Write a monthly email newsletter.",
  "prompt": "Write a client newsletter for [month] with: a seasonal risk tip ([topic]), one coverage explainer, an agency news item [item], and a CTA to [action]. Under 400 words, friendly and skimmable. Include 3 subject lines.",
  "tip": "No coverage guarantees in marketing copy.",
  "free": true,
  "eo": true,
  "locked": false
 },
 {
  "role": "Marketing",
  "slug": "marketing",
  "id": "marketing-3",
  "title": "Google Review Request",
  "use": "Collect more reviews.",
  "prompt": "Write 3 short review request messages (text, email, in-person script) for clients after [positive moment]. Include a [link placeholder]. Make it easy and grateful, not pushy.",
  "tip": "Never offer incentives for reviews.",
  "free": true,
  "eo": false,
  "locked": false
 },
 {
  "role": "Marketing",
  "slug": "marketing",
  "id": "marketing-4",
  "title": "Niche Landing Page Copy",
  "use": "Attract a specific industry.",
  "prompt": "Write landing page copy for an agency's [industry] insurance program: headline, subhead, 3 pain points, how we\u2026",
  "tip": "",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "Marketing",
  "slug": "marketing",
  "id": "marketing-5",
  "title": "Blog Post Outline",
  "use": "Create helpful SEO content.",
  "prompt": "Outline a blog post on '[topic]' for [audience] in [state]. Include an H1, H2/H3 structure, key questions to a\u2026",
  "tip": "Have a licensed agent fact-check state-specific details.",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "Marketing",
  "slug": "marketing",
  "id": "marketing-6",
  "title": "Video Script (60s)",
  "use": "Make short educational videos.",
  "prompt": "Write a 60-second video script explaining [topic] for [platform]. Hook in first 3 seconds, 3 key points, on-sc\u2026",
  "tip": "",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Marketing",
  "slug": "marketing",
  "id": "marketing-7",
  "title": "Community Event Promo",
  "use": "Promote a local event or sponsorship.",
  "prompt": "Write a promo kit for [event]: social post, email blurb, and press-style paragraph. Emphasize community, not s\u2026",
  "tip": "",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Marketing",
  "slug": "marketing",
  "id": "marketing-8",
  "title": "Ad Copy Variations",
  "use": "Test ad messaging.",
  "prompt": "Write 5 ad variations for [platform] promoting [service] to [audience]. Each: headline (30 chars), description\u2026",
  "tip": "Check state advertising rules for insurance.",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "Marketing",
  "slug": "marketing",
  "id": "marketing-9",
  "title": "Testimonial Polisher",
  "use": "Clean up a client testimonial.",
  "prompt": "Lightly edit this testimonial for clarity and length (under 60 words) without changing meaning: [paste]. Give \u2026",
  "tip": "Always get written approval.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Marketing",
  "slug": "marketing",
  "id": "marketing-10",
  "title": "Brand Voice Guide",
  "use": "Keep messaging consistent.",
  "prompt": "Create a brand voice guide for our agency: [describe agency, values, audience]. Include tone traits, words to \u2026",
  "tip": "",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Agency Principal / Owner",
  "slug": "agency-principal-owner",
  "id": "agency-principal-owner-1",
  "title": "Strategic Plan One-Pager",
  "use": "Set yearly priorities.",
  "prompt": "Create a one-page strategic plan for my agency: current state [revenue band, staff, lines mix, retention], goals for [year], 3 priorities, key metrics, risks, and quarterly milestones.",
  "tip": "",
  "free": true,
  "eo": false,
  "locked": false
 },
 {
  "role": "Agency Principal / Owner",
  "slug": "agency-principal-owner",
  "id": "agency-principal-owner-2",
  "title": "Producer Compensation Review",
  "use": "Think through comp structures.",
  "prompt": "Compare compensation models for producers (salary+bonus, commission split, validation period) given [our context]. Pros/cons table and questions to discuss with an advisor. Do not give legal or tax advice.",
  "tip": "Get HR/legal review before changes.",
  "free": true,
  "eo": false,
  "locked": false
 },
 {
  "role": "Agency Principal / Owner",
  "slug": "agency-principal-owner",
  "id": "agency-principal-owner-3",
  "title": "Carrier Relationship Review",
  "use": "Prepare for a carrier meeting.",
  "prompt": "Summarize our relationship with [carrier type]: written premium, loss ratio, growth, appetite fit [data]. Create an agenda for our carrier rep meeting, asks, and talking points.",
  "tip": "",
  "free": true,
  "eo": false,
  "locked": false
 },
 {
  "role": "Agency Principal / Owner",
  "slug": "agency-principal-owner",
  "id": "agency-principal-owner-4",
  "title": "Hiring Job Description",
  "use": "Hire the right person.",
  "prompt": "Write a job description for a [role] at a [size] agency in [city]: summary, responsibilities, requirements (li\u2026",
  "tip": "",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Agency Principal / Owner",
  "slug": "agency-principal-owner",
  "id": "agency-principal-owner-5",
  "title": "Perpetuation / Succession Brainstorm",
  "use": "Start thinking about succession.",
  "prompt": "Outline the key questions and steps for agency perpetuation planning: internal vs external options, valuation \u2026",
  "tip": "",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Agency Principal / Owner",
  "slug": "agency-principal-owner",
  "id": "agency-principal-owner-6",
  "title": "Agency KPI Dashboard Design",
  "use": "Decide what to measure.",
  "prompt": "Design a KPI dashboard for an agency: list 10 KPIs (retention, new business, revenue per employee, etc.), defi\u2026",
  "tip": "",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Agency Principal / Owner",
  "slug": "agency-principal-owner",
  "id": "agency-principal-owner-7",
  "title": "AI Adoption Roadmap",
  "use": "Roll out AI safely in the agency.",
  "prompt": "Create a 90-day AI adoption roadmap for a [size] agency: use cases by role, approved tools, data privacy rules\u2026",
  "tip": "",
  "free": false,
  "eo": true,
  "locked": true
 },
 {
  "role": "Agency Principal / Owner",
  "slug": "agency-principal-owner",
  "id": "agency-principal-owner-8",
  "title": "Difficult Conversation Prep",
  "use": "Prepare for a tough staff conversation.",
  "prompt": "Help me prepare for a conversation with an employee about [issue]. Give an opening, key points, expected react\u2026",
  "tip": "Consult HR on anything disciplinary.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Agency Principal / Owner",
  "slug": "agency-principal-owner",
  "id": "agency-principal-owner-9",
  "title": "M&A Opportunity Screen",
  "use": "Evaluate a book acquisition.",
  "prompt": "Screen this anonymized acquisition opportunity: [book size, lines, retention, carriers, staff]. List strengths\u2026",
  "tip": "Use a professional advisor for valuation.",
  "free": false,
  "eo": false,
  "locked": true
 },
 {
  "role": "Agency Principal / Owner",
  "slug": "agency-principal-owner",
  "id": "agency-principal-owner-10",
  "title": "Annual Client Letter",
  "use": "Thank clients at year-end.",
  "prompt": "Write a year-end letter from the agency owner to clients: gratitude, what we improved this year [items], what'\u2026",
  "tip": "",
  "free": false,
  "eo": false,
  "locked": true
 }
]